How to go from a blog to a media company ? – Anshul Tewari of Youth Ki Awaaz

Youth Ki Awaaz which literally translates to voice of the youth in English, is an integrated online platform for the youth to express themselves on issues of critical importance. The mission of YouthKiAwaaz.com is to be voice and ears to a large unheard youth community that fails to reach out to a mass audience when they raise their voices. YKA reachs out to other like-minded people, to work on constructive solutions for global concerns by making best use of social media tools and online journalism skills – mobilizing and engaging young people in participatory and collaborative journalism.

In this interview get to know :
1.About Anshul Tewari and how did he get started with Youth Ki Awaaz ( 00:00-04:37 )
2.How to engage community for a real impact ? (04:38- 09:16)
3.Role of Citizen Media/New media and the future of Online Journalism.
and How is different from just blogging about an issue to reaching masses to create impact
? (09:17 – 12:05)
4.How to go from a blog(pre-revenue) to a media company ? (12:06 – 16:13)
5.How to deal with Criticism being a media entrepreneur ? (16:14 – 18:23)
6.Biggest challenge in the journey so far and scaling Youth ki Awaaz ? (18:24 -24:53)
7.How easy/difficult it is to startup in Media sector ?

About Youth Ki Awaaz :

Founder : Anshul Tewari
Founded in: 2008
Location : Noida
Industry : Online Media

Tell-tale signs of a good idea – Palaniswamy Rajan (Serial Entrepreneur & Angel Investor)

Reverse Pitch with Palaniswamy Rajan (Serial Entrepreneur & Angel Investor) Innovation Angels

In this video get to know:

1. Tell- tale signs of a good idea ( from investors point of view)
2. Horizontals and verticals preferred by investors for investments
3. How long do the investors date the founders before putting in their money in to the startup ?
4. Ticket size for the investments
5. What kind of venture gets investors most excited ?
6. About Palaniswamy Rajan and Innovation Angels

About Innovation Angels :

One of the Angels : Palaniswamy Rajan
Founded in: 2010
Location : Global
Industry : Venture Capital & Private Equity

The 10 Biggest Myths About Entrepreneurship – Sramana Mitra

In this video Sramana Mitra talks about the The 10 Biggest Myths About Entrepreneurship.

Sramana Mitra is the founder of the One Million by One Million (1M/1M) initiative, an educational, business development and incubation program that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. She is a Silicon Valley entrepreneur and strategy consultant, she writes the blog Sramana Mitra On Strategy, and is author of the Entrepreneur Journeys book series and Vision India 2020. From 2008 to 2010, Mitra was a columnist for Forbes. As an entrepreneur CEO, she ran three companies: DAIS, Intarka, and Uuma. Sramana has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

Interview with Sushrut Munje of Hammer & Mop

Hammer & Mop is a personalized cleaning services for homes, residential buildings, offices, coffee shops and spas with one-time clean-ups and custom packages. The interesting aspect of this interview is the story of the founder who is an engineering college drop out and is making money on an uncool idea with a big target audience at Top of the pyramid.

“While building business having an open mind and an unraveling hidden business model is the key to success”

About Hammer& Mop :

Founder : Sushrut Munje & Ashish S. Pingle
Founded in: Oct 2011
Location : Mumbai
Industry : Facilities Services

Pluggd.in and Ethics

I am Nikita Upreti and I talk to Indian founders, hackers and investors on iamstarting.com. And I started iamstarting with an intent to  unlock  the mysteries behind building successful startups and help others to startup  by sharing  the stories of doers. I started with audio podcasts and then moved on to doing video podcasts. And while I was quietly building this platform, I met the founder of Pluggd.in (Ashish Sinha)

Jan 5:  After mutual discussion of sharing a common goal, Pluggd.in offered me to work with them as Editor- Pluggd.in TV , to build their video channel. We decided to build that mutually and call it Pluggd.in TV.  From the start I was  in it for the love of things, so I did not  care much  about the the payout , I had a good feeling that working with a smart team would be fun and help out more startups on the way.

In our initial meeting, I was  assured that Pluggd.in  has  a good team and  adequate resources to build Pluggd.in TV  which was kind of an exaggeration as  I was the first employee there (officially).  I was surprised when basic tools to get the job done, were not available and no team was in place(given the fact that they have been active for more than 4 years now).  But we as startups strive to make things happen against the odds  and I took it upon myself to get things rolling.

In my first interview with  Mobisy’s founder we somehow managed with what ever we had, and Ashish was helpful throughout this interview.

Jan 17:  Following week, I decided to get in touch with Vivek Ravishankar (Founder, Interviewstreet), and see if he could share his experience of getting in Ycombinator.  I really struggled with this one and worked hard on the interview from shooting to the final video. The video was originally under my name and so did the description of the video in the Youtube. “Nikita Upreti – Editor – Pluggd.in TV in conversation with Vivek Ravi Shanker, founder interviewstreet. ” . This is not the case now.My name has been replaced with Pluggd.in TV, inspite of me being the content creator.

Jan 25 (First Straw):  Pluggd.in wanted to launch it’s TV channel  with an announment that  “iamstarting is  a part of Pluggd.in” .  I was surprised with the implied intent of this title for the launch post as  as I had joined  them  as their  “Employee” and not a stakeholder.

iamstarting was never up for grabs. And  allowing Pluggd.in to  put “iamstarting is now a part of Pluggd.in” as the title of launch  post would have given many a false impression that iamstarting got acquired by Pluggd.in (which was no way the case , as it was not a merger/acquisition ).

 This situation became deal-breaker for me, and only after  I took  a firm stand, Pluggd.in agreed to let it go. And finally I launched Pluggd.in TV.  I ignored  the incident and took this launch in good spirit and continued to build Pluggd.in channel.

In the spirit of keeping things short, lets just say, there were multiple situations where our value systems disagreed with each other. Finally things were not working out between us.  The basic problem which didn’t make the partnership work was that we at iamstarting always focused on presenting a truer picture of things without getting into the controversies. After all, our audience is mostly hackers who don’t want bullshit wrapped in a velvet cloth, they have straightforward questions and expect straightforward answers.

What was expected of me at Pluggd.in was not working out for me, I did not want to evoke false controversies for the sake of page views and extra comments. There seemed to be a huge difference in the intent of doing these interviews. And So I decided to move on.Moving on was a bitter experience with Pluggd.in, but let us leave that aside for now. A bigger problem is…

Present date ( The Major Problem):

This morning a friend pointed out that Pluggd.in has removed my name from all the work I had done while at Pluggd.in and replaced it with Team Pi. I agree I am no more a part of Pluggd.in but I did the work and helped them built the channel from scratch.

I remember even when Sarah Lacy left TechCrunch, Techcrunch had maintained the basic ethics of giving credits to her(the author)for the work done. And not that once Sarah is not with Techcrunch, they go and remove her name from their videos.

I have worked hard on the content, I have built video channel for Pluggd.in from scratch  and I don’t  think  it is fair for Pluggd.in as a  paltform to remove my attribution from the content .  May be we expect more from a respected platform like Pluggd.in  in being authentic and encouraging.

Now, I am not expecting anything from Pluggd.in but at the same time I would like to quote Godfather :) .

Michael: [speaking to Carlo] Only don’t tell me you’re innocent. Because it insults my intelligence and makes me very angry.

Below is the screen-shot with original results
Below is the screen-shot with original results

Interview with Punit Gupta of PriceCheckIndia.com

PriceCheckIndia is a Price Comparison website for comparing prices and deals for consumer electronics including Mobile Phones, Cameras, Televisions. It compare prices and deals from top 15 online stores across India and aims to assist the shoppers in their research process by listing user reviews and question-answer sections for products available online.

In this interview Learn  how to differentiate your product offering in price-driven and commodity markets.  Punit shares his experiences of starting up in India (after having worked for close to 8 yrs in Silicon Valley) and how the team is making sure that they make a differentiated product (compared to the existing n- number of  price comparison sites that are mostly spammy and filled with Google ads).

About PriceCheckIndia :

Founder : Punit Gupta
Founded in: Dec 2011
Location : Bangalore
Industry : e-commerce

Interview with Amarpreet Kalkat of Ciafo

Ciafo  (parent company behind FrroleTravelomy and Wayr) is a  technology startup based out of Bangalore and  it primarily builds consumer web and mobile web products.

Frrole is a social newspaper built on top of Twitter. It analyzes Tweets by location, filtering out the noise and pulling out the most useful and popular tweets. These tweets are then algorithmically analyzed and categorized under different sections like Events, Sports, Deals etc., just as they would be in a traditional newspaper. By doing so, Frrole creates a localized social newspaper, giving consumers virtually a brand new way of discovering more about their city.

Wayr is a mobile app for Nokia devices. It is a simple utilitarian app that makes it makes it possible to share and track location in a device-agnostic manner.

Travelomy is a next-generation travel guide providing comprehensive travel information for South Asia. Covering 5 countries and approximately 5000 places and activities, Travelomy is a one-stop shop for planning travel anywhere across India, Nepal, Bhutan, Sri Lanka and Maldives. It focuses on three key aspects “ rich content, geo-location and social media; and uses them effectively to build a truly valuable information source for the user.

About Ciafo :

  • Founder : Amarpreet Kalkat
  • Founded in: 2011
  • Headquarters: Bangalore
  • Industry: Consumer apps

Interview with Aditya Mishra of HeadStart Network

 

Headstart is a non-profit organization focused on creation of a startup ecosystem in India.It is  an entirely volunteer driven organization spread across 9 cities and some of their most notable initiatives include  (which are monthly meeting places for entrepreneurs) and larger-format Headstart events(4 of which have taken place across Bangalore, Mumbai and Hyderabad).

Startup Saturdays are monthly networking meets organized by HeadStart Network for the benefit of grassroots level entrepreneurs. Occurring on the 2nd Saturday of every month, these events give a good opportunity for Startups to get a closed door feedback on their product/service, meet prospective customers / investors / employees and get some media coverage. The events are loosely structured around:- 1. Product demos and elevator pitches by startup companies 2. Talks on various aspects of entrepreneurship by serial entrepreneurs and subject matter experts 3. Networking among members

About Headstart :

Interview with Vipul Goyal of Humorously Yours

Humorously Yours  is an Entertainment Startup founded by Vipul Goyal.  Vipul is an Electrical Engineering graduate from IIT Bombay. Fresh out of college , he worked as a retail analyst in Adventity Inc. for 6 months , but soon realised that his heart was in H.R. (HUMOR Resources). He mixed Laughs & Entrepreneurship and soon founded  ”Humorously Yours” which has since been pioneers in Stand Up Comedy & Entertainment Shows.

Within a very short span of time he has entertained the audience at all the major public platforms ranging from college festivals in India (IITs , NITs) to their alumni meets , from the prestigious Comedy Store Mumbai to city concerts during Hyderabad Comedy Fest 2011 . Given his originality and clean witty content he is the most sought after stand up comic for the major corporate houses.As he would like to put it , he has the distinction of being the only stand up comic in India who performs in 4 different languages,English , Hindi , Java and C++ . He has also had the honour of being a guest speaker at the very prestigious TEDx talks , Toastmasters Clubs and the Ignite Talks .

About Humorously Yours

 

Interview with Tanvi Surti of Chachii.com

Chachii.com is a Mumbai based startup which is trying to bridge the gap between the Urban Indian looking  to  fix their day-to-day household chores  and the service provides who are constantly looking for new clients. It’s a 3 months old startup and currently they are operational only in Mumbai, So if you are a Mumbaikar, do it give a try !!

About Chachii.com

Founders : Nikhil Goel and  Tanvi Surti
Founded in: 2011
Headquarters: Mumbai
Industry:  Online Services

Interview with Ashok Ananthakrishnan of taxiGUIDE.in

taxiGUIDE.in is an online car rental booking service which brings together car rental operators and retail customers on one platform. As a car rental aggregator, taxiGUIDE.in enables hassle free booking and short notice service for a customer. It offers online car rental service  across 75 cities.

Started by Subash, Shashi and Ashok  who are avid trekkers with a keen interest in travel. They believe taxiGUIDE.in will make it easy for fellow travellers to book car rental services across India.

About taxiGUIDE.in

Founders : Ashok Ananthakrishnan, Subash Bidare and Shashibushan Venkatasubbaiah
Founded in: 2010
Headquarters: Bangalore
Industry:  Travel

Interview with Rajath Kedilaya of YourCabs

 YourCabs  is an online portal looking to organize the fragmented car rental industry for connecting consumers concerned about price and reliability, with cab vendors who are keen on expanding their customer base and increasing their utilization rate.

Started by Rajath Kedilaya ( an IIT Mumbai graduate) and  SreeHarsha ( who has been in the travel and hospitality sector for more than 5 yrs now ) as a bootstrapped startup, YouCabs is now able to generate enough revenues to handle most overheads.The services are  currently active only in Bangalore and allows for the usual airport commuting, local travel and outstation travel.

About  YourCabs

Founders : Rajath Kedilaya and  SreeHarsha
Founded in: 2010
Headquarters: Bangalore
Industry:  Travel

Interview with Shirish Deodhar of InnovizeTech

InnovizeTech Software Pvt. Ltd. is  an Indian company that has built a software to capture how employees are spending their time to help manage and monitor productivity. Especially for companies that do a large amount of time- and materials-based services work, this is an important function, and Shirish has already managed to get several pilots with Indian companies in the Bombay/Pune area.

Their patent pending product, Sapience, is an enterprise software that measures productivity—or estimates an employee’s efforts. It can measure productivity on a project level, team level or employee level.

InnovizeTech Software has just raised Rs 4.5 crore in its series A round from a new fund called Seed Enterprises. The Pune-based company had raised $350,000 in angel funding from Indian Angel Network (IAN) in June 2010.The funding will be used for technology development – for adding advanced features to the solution and undertaking R&D.

About  InnovizeTech

Founder : Shirish Deodhar
Founded in: 2010
Headquarters: Pune
Industry: IT& Services, Cloud Computing

To The Crazy Ones

Today is a milestone for us. So here is a tribute to all the crazy ones.

Here’s to the crazy ones.
    The misfits. The rebels. The troublemakers.
    The round pegs in the square holes.
    The ones who see things differently.
They’re not fond of rules.
    And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
    About the only thing you can’t do is ignore them.
Because they change things.
    They push the human race forward.
And while some may see them as the crazy ones,
    we see genius.
Because the people who are crazy enough
to think they can change the world…
are the ones who do.

Thanks Ken Segall – Man who put an ‘i’ in Apple.

Interview with Pavan Sondur and Prashant of Unbxd

Unbxd is an intelligent  ’pluggable search system’ for  e-Commerce , m-Commerce,Audio, Video, Radio and  similar sites. It is not only  highly customizable but it also has features  like auto spell check and correction, synonym matching and suggestion, autocompletion in the search box, intuitive product comparisons, personalized product promotions,  and quite a few other smart features  . It understands and helps complete people’s  queries, corrects mistakes, gives alternative and revolutionizes the way customers search and shop at eCommerce stores and in turn boosts their  sales and revenues.

Aprat from these  Unbxd Analytics gives in depth insight into user data and their behavior. All transactions, campaigns and keywords can be traced and analyzed with intuitive graphs and this can be very  useful in learning  the user behavioral patterns and  how products can be promoted in a better way.

In this interview Learn how to unbox, search for a perfect solution, for growing eCommerce scene in India.

About  Unbxd 

Founders : Pavan Vilas Sondur and Prashant Kumar
Founded in: 2010
Headquarters: Bangalore
Industry: Search as as Service , Cloud Computing


Interview with Prateek Agarwal of esportsbuy.com

eSportsBuy.com is an Indian eCommerce website in the domain of Sports, Health & Fitness, Accessories, etc. It sells products like sports equipment, sports nutrition, sports footwear, sports accessories, health & fitness equipments.

About eSportsBuy

Founders : Prateek Agarwal, Amit Monga & Megha Bhatia
Founded in: 2011
Headquarters: New Delhi
Industry:eCommerce

To Angel or to VC ?

The major difference between an angel and a VC is that the former normally invests his own funds and on the other hand, VCs manage a pool of money invested by others through a fund.

If you have just started building the product, you should seek angel money. There are multiple reasons for this and I’ll try to articulate the most important of them.

A company /product without a clear product value in the market is a very risky proposition. Very few VC firms invest at this stage but I am not sure its entirely appropriate for VCs to invest at this stage. Large VC firm invest in early stage startup of only a serial entrepreneur with a super strong track record. Otherwise, they quietly observe from the sidelines. Multiple angels investing,  small amounts in the project, is a much more appropriate source of capital for a company at early stage because the risk has been well distributed among the group.

Angels are also more hands off and hands off investors are better for a company where defining, building, and tuning product is the primary exercise. VCs have a responsibility to their partners in their firm and the partners who fund their firm, to be highly engaged in the business. So like it or not, they are going to be engaged in the business. I think it is best when that engagement is applied to a product that is in the market and gaining traction, and building the business is the primary exercise.

Also selling a concept to angel  is much easier. So in terms of where you should be spending your time raising capital, angels are a better target in the “product conception” stage.

Interview with Anil Joshi – Mumbai Angels

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

How to install wordpress for your startup blog

Quick Links

Latest WordPress.

If you are not comfortable with renaming files, Steps 3 and 4 are optional and you can skip them as the install program will create wp-config.php file.

  1. Download and unzip the WordPress package, if you haven’t already.
  2. Create a database for WordPress on your web server, as well as a MySQL user who has all privileges for accessing and modifying it.
  3. Rename the wp-config-sample.php file to wp-config.php.
  4. Open wp-config.php in a text editor and fill in your database details as explained in Editing wp-config.php to generate and use your secret key password.
  5. Upload the WordPress files in the desired location on your web server:
    • If you want to integrate WordPress into the root of your domain (e.g. http://example.com/), move or upload all contents of the unzipped WordPress directory (but excluding the directory itself) into the root directory of your web server.
    • If you want to have your WordPress installation in its own subdirectory on your web site (e.g. http://example.com/blog/), rename the directory wordpressto the name you’d like the subdirectory to have and move or upload it to your web server. For example if you want the WordPress installation in a subdirectory called “blog”, you should rename the directory called “wordpress” to “blog” and upload it to the root directory of your web server.Hint: If your FTP transfer is too slow read how to avoid FTPing at : Step 1: Download and Extract.
  6. Run the WordPress installation script by accessing wp-admin/install.phpin a web browser.
    • If you installed WordPress in the root directory, you should visit: http://example.com/wp-admin/install.php
    • If you installed WordPress in its own subdirectory called blog, for example, you should visit: http://example.com/blog/wp-admin/install.php

That’s it! WordPress should now be installed.

Interview with Divir Tiwari of Flick2Know

Flick2Know Technologies provides innovative mobile solutions to transform traditional and electronic media into high engagement vehicles for brands and consumers.Applying Cutting edge technologies like 2-D barcoding, virtual reality and m-commerce gives the company deeper audience engagement channels and service verticals.It provide its complete end to end 2D Mobile barcoding solution incorporating a simple yet comprehensive barcode-creation and management platform along with a universal 2D barcodes decoding mobile App for all popular platforms. The company’s investors include CIIE – IIMA, Setu Ventures & Ministry of Micro, Small & Medium Enterprises, GOI.

About Flick2Know

Interview with Harsha Mukherjee of Ekjaa

Ekjaa brings Social Investing Firms and NGO’s at a common platform to raise funds via People to people mode as well as corporate collaborations. Apart from Fund-Rasing for NGO’s and Social Investing Firms,Ekjaa also does the social monitoring where they track the Funds pre-disbursing and post-disbursing and Consult at grass-root level via volunteers,students or interns.

About Ekjaa

  • Founder : Harsha Mukherjee
  • Founded in: 2011
  • Headquarters: Hyderabad
  • Industry: NGO , NPO